Comcast, Monster to offer TV channel for job ads

Comcast Corp., the largest US cable operator, and Internet recruiter Monster Worldwide Inc. is introducing a television channel devoted to help-wanted advertising. The channel, which will reach 16.5 million homes, is expected to start by mid-November.

The alliance helps New York-based Monster, the largest owner of help-wanted Internet sites, fight the softening US economy by finding another way to reach job seekers. Comcast aims to attract help-wanted advertisers who rarely use TV now.

October, 2008 | Permalink
Categories: Video On Demand TV

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